Creating Small Ripples that result in a Giant Shift.
About us
At Adva Growth, we invest in small and medium businesses in the New Centers of Israel. We leverage our capital and expertise to build a long-term sustainable value appreciation (Evergreen Model).
We believe in collaboration and alignment of interests, as we empower entrepreneurs while generating attractive co-investment opportunities.
/Adva/ is the Hebrew word for “ripple”, as our goal is to create Small Ripples that result in a Giant Shift.
Proven Model & Positive CF
Economically Attractive On a Stand-Alone Basis: We are willing to take the chance that we are wrong about the timing of the Long-Term Trends, but not on whether the business model and product works
Service Economy: Positioned to tailwind from the expected Long-Term Trends
Upper SMB Size (EV<$15.0m)
Insufficient Capital Solutions: This size is overlooked by PE and VC (for non-tech), and the banks provide inflexible solutions more suitable for working capital than growth
Growth Opportunity: A tipping point in which reasonable growth to a lower Middle-Market size can result in a decent return
New Center Emergence
Short-to-Mid-Term Trends: Low EV prices (except tech), access to affordable human capital, and economic incentives
Long-Term Trends: Above-average population and disposable income growth will boost the Service Economy
Investment Thesis
Our Team
A reliable, credentialed team with extensive expertise and proven investment experience in both private and public markets.
Investments and sectors
Food & Beverage
Manufacturers that sell B2B and would like to grow their production to expand into B2C.
Healthcare
Center or a provider with special treatments and/or experience.
Hospitality
An accommodation provider, that could offer a solution to the Western Negev population, with an ability to expand the brand.
Agriculture
An efficient farming capabilities, which could be scaled and expanded to farms in the south.
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*We are partnering with the Or Movement, a visionary nonprofit organization, to drive a meaningful impact and foster positive development in the region.
Edward Misrahi
Chairman & Chief Investment Officer
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+30 Years Investment Experience
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Partner @ Goldman Sachs
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Senior Managing Director @ Eton Capital
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Founder @ Ronit Capital
Yaniv Rivlin
Founding Partner
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Industry & Community building experience
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Founding CEO @ Bird Israel & The Shared E-scooter industry
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Senior Program Officer @ Schusterman Foundation
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MPP @ Harvard (Business and Government)
Tomer Kalef
Investment Manager
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Corporate Finance Expertise
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Manager @ EY (Strategy and Transactions)
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Financial Analyst @ Israel Tax Authority
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CPA @ Tel Aviv University
Impact Strategy: Main areas of focus
Western Negev
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Rebuilding Opportunity
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Economic Incentives
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B2B/B2C
Southern Negev
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Positioned to Emerge
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Mid-Term Development Prospect
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Expansion to B2C
North
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Long-Term Game
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Upper & Lower Galilee Area
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B2B/B2C
Who we are
Our Mission
To find and capitalize on solid investment opportunities in the traditional service economy. Focusing on the South and North of Israel and being the catalyst for economic change, by investing in SME businesses throughout the regions. We are creating Small Ripples that result in a Giant Shift.
Our Vision
To lead the rebuilding and building of the upcoming inevitable evolvement and growth of the South and North of Israel, by being the Go-To Investment Partner in the ecosystem.
